![]() Under its new parent, Automattic promises “ explore building deep integrations and Pocket Casts, making it easier to distribute and listen to podcasts.” Salesforce finalized its Slack acquisition ![]() It started monetizing through a program called Pocket Casts Plus but eventually lost money leading the board to decide to sell. While under their leadership the app had ups and downs. Pocket Casts debuted in 2010 and then sold to a consortium of public media groups which included NPR, WNYC Studios, Chicago Public Media and This American Life several years later. Automattic moves into podcasts by purchasing Pocket CastsĪutomattic, the company that runs and, more recently, Tumblr, is jumping into the podcast fray with the acquisition of well-regarded app Pocket Casts. In a recent report, Snap estimated that 75% of 13-69 year olds who use social applications will be frequent users of virtual/augmented reality by 2025 and they are taking the steps to capitalize on that prediction. This shows that the company is taking a bet on In-App AR shopping experience to continue to appeal to younger audiences who are inclined to make purchases directly from their smartphones. The acquisition follows a string of purchases of various e-commerce and AR companies including WaveOptics, Fit Analytics and Screenshop. SnapChat’s parent company, Snap Inc, has bought Vertebrae, a firm specializing in 3D product modeling and augmented reality (AR) for an undisclosed amount. Snap acquired Vertebrae to invest more in AR And Salesforce’s acquisition of Slack that grabbed headlines last year is finally complete. Automattic closed its acquisition of Pocket Casts. This week, Snap acquired more AR and 3D product modeling technology with Vertebrae. We’re thrilled that we can continue to give our users a multitude of ways to tell and engage with stories that matter.In keeping with our mission to provide comprehensive advertising analysis, MediaRadar puts together a report of the most important mergers and acquisitions news each week. Stay in the loop, whether you sell advertising space or focus on business development. “As part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new),” Automattic’s Head of Apps Eli Budelli said. “We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts. Integration with may be on the horizon but it’s currently in the exploration stage. ![]() The company has also demonstrated a growing interest in podcasting-related technologies with its recent investment in Castos and partnership with Spotify’s Anchor podcast creation platform.Īcquisition announcements often include assurances of no changes for current customers but Automattic’s post made no promises and did not share many details regarding its plans for Pocket Casts. After acquiring Tumblr and Day One, Automattic is starting to gain a reputation for buying up apps that people love to use and giving them a fighting chance at financial stability and longevity. No financial details of the acquisition were disclosed but Automattic may have gotten a bargain on Pocket Casts if its other owners were also losing money. The board governing the company met in December 2020 and agreed to sell Pocket Casts. BBC Studios also held a small ownership stake in the platform prior to Automattic’s acquisition.ĭespite being widely regarded as one of the best podcasting apps available, NPR’s financial statements and auditor’s report from 2020 shows a net loss of more than $800K. ![]() In May 2018, Pocket Casts was acquired by public media organizations NPR, WNYC Studios, WBEZ Chicago, and This American Life. Its creators have been monetizing the app through its Pocket Cast Plus tier, which gives users access to desktop apps, cloud storage, watch playback, and themes and icons for $9.99/year. Previously a commercial-only app, Pocket Casts has been free since it switched to the freemium model in September 2019. The app allows users to keep all of their podcast subscriptions together in one place and sync between platforms. Australian co-founders Russell Ivanovic and Philip Simpson are staying on to continue leading Pocket Casts as a part of the acquisition. Automattic has acquired Pocket Casts, a popular podcast listening, search, and discovery app for Android and iOS.
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